Course Description

Understanding the Buyer's Journey means understanding why people buy and why people don't buy.

And, your role is invaluable. Whatever your medium, whatever your pricing, whatever your level of accomplishments, none of that matters if you don't understand these three stages.

This course will help you through the very nuanced and natural layers of buying resistance that only you can overcome. You will find the comfortable and authentic relationships that you always long for when presenting your art in person.

You will also find the authentic voice you need to make your website a place of refuge for your collectors and an easy place for them to find art for their homes.

There is a PDF worksheet to download at the end of this course. 

The PDF will give you some extra food for thought as you continue to connect the dots between your art, your collectors, and your role in helping find loving homes for your art.

Public Speaker, Podcaster, Author devoted to finding more loving homes for art.

Mckenna Hallett

From my first business at the age of seven (with two employees), to my many years in luxury item sales in top galleries and jewelry boutiques, to my 24 years creating wearable art jewelry which has sold to top retailers including Neiman Marcus - there has been one thread that binds all my success together: I have always been and will always be a Sales and Marketing junkie. I have many skill sets that I can share with over 50 years of experience in sales, marketing, management and ownership of small businesses. Chances are, whatever you are struggling to figure out, can be figured out with a little time. Often for free in many of my up-coming courses. I look forward to serving you, Mckenna

Course curriculum