MGW Academy - The Place to Grow an Art Business

This course is packed with useful tools for marketing a small business. These cover color and graphics selection to aid building a branded website and professional looking logos and adverts. It also covers applications for organizing yourself and your business which I am already putting into practice. There is a short introduction to email marketing which will be covered in more depth in another course. Mckenna’s genuine desire to help your business improve shines through all she does. Her multi-media approach – text, images, videos and audio makes her courses fun and interesting. This course is a taster of more good things to come in her range of marketing and selling courses suitable for small businesses and artists.

For anyone, especially artists, this course provides a good core of useful apps and links. The free resources are good for those running a business on a shoestring or just getting started. For many the "free" stuff will be sufficient to get one's business up and running smoothly for many years. For others, the free things will be a good place to start, but are upgradable when the time comes for more "bells and whistles". While the videos are a little simplistic for those that are designers and techies, they are very well done for the less tech savvy users. There are some downloadable pdfs that can be beneficial to either amateurs or professionals. A chart for creating groups for email marketing lets one get as simple (breaking down into groups) or complex (groups, categories, tags, etc.) while another pdf is a weekly calendar for scheduling emails and blog postings. The last pdf is for helping to create interesting subject lines for emails -- something a lot more of us could do, especially if we want to have an increased open rate on our emails. Overall, this course provides some great information that's not just for beginners.